Bianco was founded with the vision of developing an international brand based on a profitable franchise concept. Today, Bianco is represented in more than 100 retail stores (a mix between own stores and franchise) and wholesalers in Scandinavia. The stores are all strategically placed in areas of high consumer traffic in order to secure shop performance. Our collections are characterized by an uncompromising tendency to follow the latest trends, as well as producing footwear using quality materials, guaranteeing the highest value for your money. This is possible through a close cooperation with a number of carefully selected shoe designers and producers.


Franchising offers many advantages, especially during the startup phase. A carefully tested concept, based on the know-how of the franchiser, guarantees that you will not make the mistakes that are common for new business. Experience shows that a much higher number of franchisees survive than independent new business start-ups in the retail market. Bianco supports the franchisees - all the way. As franchisee in Bianco you will receive the necessary know-how through the franchise package. This includes education and detailed manuals about how to run a Bianco store. The main areas of the franchise package are: The startup phase, planning, assortment, marketing, training/education, consulting services, and administrative support. In addition, you obtain all the large-scale operation advantages that are available to a large business - guaranteed delivery, competitive prices, national marketing, etc. And of course you are guaranteed to be a part of a concept that is constantly in development.


We are always looking for franchisees with a unique personal background and motivation to join the Bianco team. In the selection process of a franchise profile we will not consider your practical or theoretical background as the most important features. Rather we cherish communicative skills, sales ability, character, high energy level, positive outlook of life, capable of identifying with the concept and healthy financial circumstances. It is of crucial importance that the partnership is a success for all people involved, which for both parties require a professional corporation to achieve desired objectives and good results. If you want to know more about becoming a Bianco franchisee, please contact our Head of Retail.

Karina Stokholm Phone: +4521127913 Mail:

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