1998:
Bianco Footwear continues to provoke through its marketing campaigns and is rewarded yet again, this time with a nomination at the "New York Festivals". This is followed soon after by yet another nomination. This time, the panel of judges at "Detailbladet" nominates Bianco Footwear as "Retailer of the year 1998" in Denmark. As a result of the group's rapid growth, the main offices in Kolding are becoming too small and Bianco Footwear begins work on its new headquarters in Kolding.
1999:
Bianco Footwear starts 1999 in a blaze of glory as the chain is named "Business of the Year" in Kolding in February. The price is awarded to a company whose outstanding initiative and drive has acted as an inspiration to others. The chain's rate of growth tops 40% for the third year running. There are now 43 Bianco Footwear shops in Denmark and 21 in Norway. The first shops open in Poland - 1 in Lodz and 2 in Warsaw.
Sweden enters the fray starting with a shop in Malmö rapidly followed by another in Gothenburg.
2000:
Bianco Footwear continues to make a name for itself with its unusual and provocative marketing campaigns. This culminates in what is perhaps the most sensational, talked about and extensively discussed advertising campaign in the industry "We recommend a pair of really really beautiful shoes". The campaign is rewarded with a 'Silver Lion' at Cannes.
2001:
Manager and founder of the Bianco Footwear chain, René Piper Laursen, receives the prestigious MMM award (Merchandising, Marketing and Management).
