1992:
Bianco Footwear launches a carefully planned design and import programme for shoes. At the same time, Bianco Footwear registers its new brand names, Bianco Man and Bianco Footwear (which replaces "Bianco Sko").
1987 - 1987 -
1987:
The Bianco Footwear chain is established.
The Bianco Footwear chain is established.
1993-95:
The positioning of the brand name begins and all efforts are directed at refining the concept.
1995:
The Bianco Footwear University, Bianco Footwear's own training department, is established.
1996:
Bianco Footwear is becoming a countrywide chain and the first national advertising campaign is conducted. The advertising campaign differs markedly from the usual campaigns organised by the industry and is termed a real success. The campaign "In his (or her) shoes" is nominated for an Epica Award.
The first courses at Bianco Footwear University are held.
1997:
The Bianco Footwear chain celebrates its 10th anniversary. The chain's 2 labels have become established brand names. The concept has been refined and it's full steam ahead!
Bianco International A/S is established to create synergy across international borders and efforts to export the concept begin. The first shop outside Denmark opens in March 1997 at the centre of Oslo rapidly followed by others.
