IF YOUR BELIEF IS STRONG, EMPIRES CAN BE BUILT AND WARS WON, AND ITīS SUCH A BELIEF THAT DRIVES US!
Chairman and founder of Bianco Footwear René Piper Laursen
"In business, as in life, you either grow or die". It is our mission to make international fashion and trend commercial and widely accessible and we want Bianco Footwear to become the leading fashion footwear chain. We are focused and never scared to take on a challenge in a new market. We believe: "If you can dream it, you can do it."
Art, music, street fashion and underground culture inspire high fashion designers who transform their ideas into couture and pręt-a-porter on the catwalk. We take the trends from the catwalk and convert them into trends on the sidewalk. Bianco Footwear reflects what is hot in the international fashion scene right now.
Besides being dangerously in love with shoes, we also sport a super funky line of accessories to go with the shoes. Shoes rule, but so do belts, bling and bags. Be prepared to accessorize yourselft with Bianco.Gear!
You probably know the provoking and 'egdy' marketing campaigns "Spreading Legs", "Because feet are ugly", "How to Afford the Whole Collection" and "Hands are so Last Year". They are daring, young, experimenting and hardcore! We are not afraid to challenge taboos, we donīt compromise on anything, and we twist words and traditions in a cool and humorous way that make people go "hmmm...".
The secret behind the Bianco campaigns is simplicity and consequence: Each campaign is based on one single idea that is so surprising and durable that it can be unfold more times without seeming tired - merely because we have never seen it before, even though it seems obvious. And that is the very trick.
Our design develops according to the latest fashion and tendencies and if you visit a Bianco Footwear shop, you will find brand new shoes and boots on the shelves every week. Our shops are distinctively styled by our interior designers to match Bianco shoes and our line of accessories Bianco.Gear. When it comes to interior, minimalism rules. Materials and colours are powerful, cool and dramatic made of steel, wood, glass, leather, and bold, grey concrete decoreated with bright, red lamps. We set a perfect, functional and "groomed" atmosphere that appeal to young Fashionistas and shoe lovers.
"If you do what you love and you love what you do, you never have to work a day in your life".
From the very first day we began to make shoes an enormous willpower has driven us towards our goal. We really love what we do, and we only want to be number one! We know that we have to show willpower everyday, and we are not afraid to work hard. But one thing you can be sure of; we will never forget our sense of humour and positivity.
We believe that making money can be fun! - That's the spirit of Bianco Footwear.
The Bianco Team consists of people who understand and live our values. You have to be driven, devoted and passionate to be a part of our team. Our structure is very simple and effective: everybody does what he or she does best. We support our shops with everything they need so they can focus on their business - selling shoes.
Paperwork, economy, strategy, marketing, interior is our business, serving customers and selling shoes is the shop personnelīs business. In every country we have a team of supporters ready to kick in with expertise whenever needed. Itīs like a family; we help each other to reach for the stars.
In 1997 the first Bianco Footwear shop opened outside Denmark. Today we have over 160 shops all over the Nordic countries and in the Faroe Islands, Germany and the Middle East. Now we are ready to take the next step and inspire Fashionistas in the rest of the world... Create the future or it will create you!
You can learn more about Bianco Footwear by choosing History. Find your way through the different years and read about
how it all started. Look at
Jobs if you would like to join the Bianco Family. You might findt exactly the job you are looking for. Take a click on
Newsroom if you wish to be updated e.g. on the latest press release. You can also join our
Bianco Panel which brings you a little bit closer to our decision making.
And of course you will find our contact information here.